Morgan Farrow Interiors redefines personal design style, one client at a time.
Born under the wing of Tatum Brown Custom Homes in Dallas, Morgan Farrow Interiors is acutely aware of the desire for change. “In many cases, our clients come into new homes with five or fewer pieces from their existing collection. They’re truly starting over,” explains Morgan Farrow, principal designer at the firm.
“When a client is building, we find they are leaving behind not only their former home, but its style entirely, and are saying, ‘This is the new me.’”
With a blank slate in front of her and a team of dedicated designers behind, Farrow takes clients on a journey to uncover their individual styles. “A lot of our clients come out of a more dated style, and they’re ready for something that is the polar opposite—a huge juxtaposition to what they’ve been used to,” she says.
And her designs do not disappoint. Each encompasses the client’s personal style with a timeless, refined touch. Where one Nantucket-style home showcases satin brass hardware, another incorporates tribal patterns in rugs and artwork for a more bohemian look. No designs are alike, but all feature some element of surprise, a touch that adds a rejuvenated twist to each space, Farrow shares. “We’ll take a formal living room that’s supposed to be a glamorous, untouchable space and make it friendly and inviting,” she says. “We might add some wild blue mohair on the sofas for an unexpected pop of color or texture, but it is still inviting for a family to use.”
Farrow’s passion for walking clients through the evolution of their design style fuels her incredible work. “Pushing the limits of who they think they are is one of my favorite parts,” she says. “If you create a personality and a style that is intuitive and cohesive, the design won’t feel trendy; it will feel like it belongs.”